Dr Yashasve Chemudupati — Dermatologist in Kothapet
Full audit of existing business citations, NAP consistency analysis, and missing-directory opportunities across top worldwide & India-relevant platforms.
📋 Audited Business — Canonical NAP
Dermatologist Skin & Hair Clinic Kothapet · L.B. Nagar · Hyderabad1Executive Summary
- What exists: Google Business Profile (active, CID
4965844221088400377), official website, and a doctor listing on Apollo 24|7 replicated across 20+ locality pages. The practice's hospital (Susheela Hospital, Kothapet) separately appears on Justdial (claimed, 4.8★, 216 ratings), Practo and Lybrate — but without Dr. Yashasve. - Biggest problem — identity conflict: Apollo 24|7 associates the doctor with "Sikara Skin and Hair Laser Clinic, Kothapet", while GMB/website say Susheela/Suseela Hospital. Two different clinic names are competing for the same doctor — this splits trust signals and confuses both users and search engines.
- Spelling drift: GMB says
Susheela Hospital; the website saysSuseela Hospital; Justdial saysSusheela Hospitalwith a differently-worded road ("Snehapurirk Puram Road"). Search engines treat these as inconsistent NAP. - Experience contradiction: Website hero claims "8+ Years of Experience" and "Est. 2022" (self-contradictory), while Apollo 24|7 shows "1 Years". This undermines E-E-A-T for a medical (YMYL) business.
- Missing everywhere that matters: No Bing Places, Yelp, Apple Maps, Foursquare, Practo doctor profile, Lybrate, Skedoc, Sulekha, or Bajaj Finserv Health listing was found.
- Website social links are placeholders — Instagram and Facebook buttons point to
#, meaning no branded social citation exists yet.
2NAP Consistency Matrix — Found Listings
Each found listing compared field-by-field against the canonical NAP above. ✓ = matches · ~ = partial/mismatched format · ✗ = missing or wrong.
| Platform | Name | Address | Phone | Website | Verdict |
|---|---|---|---|---|---|
| Official Website dryashasvechemudupati.com |
~ "Dr. Yashasve" (no surname on hero) | ~ "Suseela Hospital—SRK Puram, Kothapet, LB Nagar" — Suseela vs Susheela spelling, no Road No. 3, no PIN | ✓ +91 81431 79457 | — | FIX SPELLING |
| Google Business Profile CID 4965844221088400377 |
✓ | ✓ (canonical source) | ✓ | ✓ | ACCURATE |
| Apollo 24|7 apollo247.com — 20+ locality pages + doctor sitemap |
✓ "Dr Yashasve Chemudupati" | ✗ Affiliation shows "Sikara Skin and Hair Laser Clinic Kothapet" — wrong clinic vs GMB; only "Hyderabad, Telangana", no street address | ✗ Not displayed | ✗ Not linked | WRONG CLINIC |
| Justdial — Susheela Hospital Hospital-level, Claimed, 4.8★ / 216 ratings |
✗ Doctor not listed | ~ "Rk Puram, Nagole, Lb Nagar, Snehapurirk Puram Road, Kothapet, Hyderabad-500035" — same PIN but road wording differs | ~ Hidden ("Show Number") | ✗ None | INDIRECT ONLY |
| Practo — Susheela Hospital, Kothapet practo.com/hyderabad/clinic/susheela-hospital-kothapet-1 |
✗ Doctor absent — page lists only Dr. Kota Sreedhar Rao & Dr. R Raghu | ~ Kothapet, Hyderabad | — | — | DOCTOR MISSING |
| Lybrate — Susheela Hospital lybrate.com — Ramanthapur branch page |
✗ Doctor absent | ✗ Points to Ramanthapur branch (geo 17.393568, 78.536748) — different location | ✗ | ✗ | WRONG BRANCH |
3Existing Citations — Detail & Evidence
| # | Platform | Status | What we found (verified data) | Issues to fix |
|---|---|---|---|---|
| 1 | Google Business Profile | LIVE · OWNED | Active listing, linked from website via google.com/maps?cid=4965844221088400377. Website displays "4.9 ★ · 54 reviews". |
Continue review velocity; confirm category "Dermatologist" + secondary "Skin Care Clinic". |
| 2 | Official Website (owned asset) | LIVE | NAP present: +91 81431 79457 · Mon–Sat 4–10 PM · Suseela Hospital, SRK Puram, Kothapet, LB Nagar. WhatsApp: wa.me/918143179457. Email on page: dryashasvedermatologist@gmail.com. | ① "Suseela" → align to GMB spelling "Susheela". ② Instagram/Facebook hrefs are #. ③ "8+ Years exp" vs "Est. 2022" contradiction. ④ Add full street address + PIN + Plus Code in footer & LocalBusiness / Physician schema. |
| 3 | Apollo 24|7 | LISTED · DATA WRONG | "Dr Yashasve Chemudupati — Dermatologist, 1 yrs, MBBS, MD (DVL), ₹1000, speaks Hindi/Telugu/English/Nepali", affiliated with Sikara Skin and Hair Laser Clinic Kothapet (geo 17.3618337, 78.5439605). Syndicated across ~20 locality list pages (L.B. Nagar, Kothapet, Barkatpura, Hastinapuram, R.K. Puram, etc.) and indexed in Apollo's doctors sitemap. | Clinic affiliation conflicts with GMB. Either update profile to Susheela Hospital + add full address & phone, or intentionally keep both practices but then create a separate GMB for Sikara — currently signals are split. |
| 4 | Justdial (hospital listing) | INDIRECT · CLAIMED | "Susheela Hospital" Kothapet — claimed listing, 4.8★, 216 ratings, est. 2018, addr: Rk Puram, Nagole, Lb Nagar, Snehapurirk Puram Road, Kothapet, Hyderabad-500035. 25 photos. | Ask hospital owner to add "Dermatology" to services + list Dr. Yashasve as consultant dermatologist on the listing. |
| 5 | Practo (clinic listing) | DOCTOR ABSENT | "Susheela Hospital, Kothapet" clinic page exists but lists only 2 doctors (Dr. Kota Sreedhar Rao ₹500, Dr. R Raghu). Dr. Yashasve has no Practo profile. | Create doctor profile + attach to Susheela Hospital Kothapet clinic page. Practo is India's #1 doctor-discovery platform — top priority. |
| 6 | Lybrate (hospital listing) | WRONG BRANCH | Only a "Susheela Hospital, Ramanthapur" page exists (different branch, geo 17.393568,78.536748). No doctor page for Yashasve. | Create Lybrate doctor profile at the Kothapet location. |
⚠️ Duplicate-name risk: Hyderabad has multiple "Susheela Hospital" listings — Kothapet (Justdial, Practo), Yousufguda (Practo) and Ramanthapur (Practo, Lybrate). Always link with the exact URL of the Kothapet branch to avoid citation dilution.
4Missing Citations — Opportunities by Priority
No listing found for the business/doctor on any of these platforms (verified via targeted search queries on 11 Sep 2026). "DA" = approximate Domain Authority of the platform.
| Priority | Platform | DA (approx.) | Why it matters | Where to create |
|---|---|---|---|---|
| P0 | Practo — doctor profile | ~78 | India's largest doctor booking platform; Hyderabad patients search here first for "dermatologist near me". | practo.com/for-doctors |
| P0 | Bing Places | ~96 | Powers Bing/Copilot local results + Apple Hotspot data in some regions; one of your requested top-3 worldwide directories. Currently zero presence. | bingplaces.com |
| P0 | Yelp | ~93 | Requested top-3 worldwide directory; high-authority citation even in India, feeds many aggregators. | biz.yelp.com |
| P1 | Apple Maps (Apple Business Connect) | ~96 | Default maps on every iPhone — huge high-intent audience; free listing. | businessconnect.apple.com |
| P1 | Apollo 24|7 profile correction | ~70 | Already listed but with wrong clinic — fixing an existing wrong citation outranks creating new ones. | apollo247.com support / profile claim |
| P1 | Lybrate — doctor profile | ~72 | Strong medical content + doctor profiles; currently only a wrong-branch hospital page exists. | lybrate.com/doctors |
| P1 | Facebook Page | ~96 | Website social buttons are dead (#). A Facebook Page is both a citation and a review surface. | facebook.com/pages/create |
| P2 | Skedoc | ~55 | Hyderabad-focused doctor discovery platform. | skedoc.com |
| P2 | Sulekha | ~77 | Major Indian local directory, strong Hyderabad index. | sulekha.com/business-listing |
| P2 | Bajaj Finserv Health | ~65 | Growing doctor-booking platform with strong app footprint. | bajajfinservhealth.in |
| P2 | Foursquare | ~90 | Requested worldwide platform; also licenses location data to many apps (indirect citations). | foursquare.com/business |
| P2 | Medindia | ~70 | Long-established India doctor directory, ages well in Google. | medindia.net |
| P3 | Drlogy | ~45 | Doctor profile + reviews; niche but free. | drlogy.com |
| P3 | ThreeBestRated | ~64 | "Best Dermatologists in Hyderabad" style pages; hand-checked, cite-worthy. | threebestrated.in |
| P3 | Instagram (branded) | ~93 | Currently unlinked (#); profile = free high-DA citation for brand-name searches. | instagram.com |
5Critical Issues & Risks
1. Clinic identity conflict (Sikara vs Susheela)
Apollo 24|7 says the doctor practices at "Sikara Skin and Hair Laser Clinic, Kothapet"; GMB + website say Susheela/Suseela Hospital. Search engines can't tell which is the true practice → weakened local entity for both names.
2. Phone number has zero indexed citations
Searches for +918143179457 / 8143179457 return no third-party pages. Phone consistency is a top-5 local ranking factor — right now it exists only on the website and GMB.
3. Hospital name spelling drift
Susheela (GMB, Justdial) vs Suseela (website) vs "Snehapurirk Puram Road" wording (Justdial). Pick one canonical spelling and enforce it on every platform, including schema markup.
4. Experience claim contradiction (YMYL trust)
Website: "8+ Years of Experience" + "Est. 2022" (impossible together). Apollo 24|7: "1 Years". For a medical YMYL business this inconsistency damages E-E-A-T. Standardize the true figure everywhere.
5. Dead social citations
Website header/footer Instagram & Facebook buttons link to #. Every crawl of the site reports broken/placeholder outbound trust links.
6. Duplicate "Susheela Hospital" confusion
Same-named hospitals on Practo (Yousufguda, Ramanthapur, Kothapet) and Lybrate (Ramanthapur). Any new citation must use the exact Kothapet URL/address, or equity leaks to the wrong branch.
630-Day Action Plan
Week 1
Lock the canonical NAP document
Decide the single official form — recommended: Name: Dr Yashasve Chemudupati — Dermatologist · Address: Susheela Hospital, Road No: 3, SRK Puram, Kothapet, L.B. Nagar, Hyderabad, Telangana 500035 · Phone: +91 8143179457. Save this exact string; use it everywhere without variation. Resolve the Sikara question: if the doctor no longer practices there, request Apollo 24|7 data correction; if he practices at both, build separate entity signals per location.
Week 1
Fix the website NAP + schema
Change "Suseela" → "Susheela" on all pages; add full address with PIN + Plus Code 9G9X+4R to the footer; implement Physician / MedicalBusiness JSON-LD with identical NAP, geo (17.3618…, 78.5439… area), sameAs → GMB link. Remove the "8+ Years" or "Est. 2022" contradiction.
Week 2
Create Bing Places + Yelp listings
Bing Places: import from GMB, verify by PIN/postcard. Yelp: biz.yelp.com, category "Dermatologist", add photos, hours (Mon–Sat 4–10 PM), website link. Both were explicitly requested top-worldwide platforms and both are currently empty.
Week 2–3
Build Practo doctor profile (P0-value for India)
Claim/create Dr. Yashasve's Practo profile, attach to "Susheela Hospital, Kothapet" clinic page (practo.com/hyderabad/clinic/susheela-hospital-kothapet-1), request correction of affiliation data on Apollo 24|7 in parallel.
Week 3
Apple Business Connect + Foursquare + Facebook
Create Apple Maps listing (free), Foursquare business listing, and a real Facebook Page; update website social buttons from # to live URLs.
Week 4
Long-tail medical directories
Lybrate, Skedoc, Sulekha, Bajaj Finserv Health, Medindia, Drlogy, ThreeBestRated — same canonical NAP, same category ("Dermatologist"), same photo set. Track every live URL in a citation tracker sheet.
7Methodology & Limitations
- Discovery: Multiple targeted web-search queries (name variants: "Dr Yashasve Chemudupati", "Yashasve Chemudupati", "Chemudupati"; phone
+918143179457; address anchors "Susheela Hospital Kothapet", "SRK Puram"; platform-scoped queries for Justdial, Practo, Lybrate, Skedoc, Sulekha, Bajaj Finserv, Drlogy, Yelp, Bing, Foursquare, Apple Maps). - Verification: Direct fetch of
dryashasvechemudupati.com(NAP, hours, CID, social links verified first-hand) and direct fetch of the Justdial Susheela Hospital Kothapet page (claim status, ratings, address verified first-hand). Apollo 24|7 data read from its indexed locality pages + JSON-LD snippets. - Limitations: Google Maps listing content (reviews count/rating) is taken from the website's own display ("4.9 · 54 reviews") — the maps.app.goo.gl link requires a JS browser and could not be machine-verified. Bing Maps and Yelp absence is based on search-index coverage; a manual on-platform search is recommended before final confirmation. Platform DA values are approximations for prioritization only.
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